I've scaled a startup past the million-dollar mark and successfully exited another. But I've also crashed one spectacularly, burning through $200K because my website wasn't converting. That failure wasn't just expensive, it was painful. Watching visitors bounce day after day without understanding why was a harsh lesson in humility. But it became my biggest teacher. I became obsessed with figuring out why some websites work and others don't. Spent years analyzing hundreds of startup sites, breaking down every element. Here's the truth most founders miss: conversions aren't about prettier designs or clever wording alone. Real conversions happen when your website aligns precisely with how people actually buy. After years of studying user psychology and testing hundreds of websites, I realized one simple but powerful thing: every high-converting site perfectly maps the visitor's psychological journey, from skeptical stranger to ready-to-buy customer. Most sites skip crucial steps in that journey, or worse, put them in the wrong order. Every word, every button, every page flow has to work together to guide that psychological progression. When you partner with our team, you skip years of expensive trial and error. We've already cracked the code, so you don't have to.