Location
Amsterdam
Year
2025
Noovy—From scattered pages to strategic conversion
The client's old site had a familiar problem: lots of content, no clear path. Visitors bounced between unrelated pages without ever reaching the one action that mattered—booking a demo.
We approached it like a blank canvas. Before designing a single pixel, we mapped the ideal customer journey from first visit to booked demo. Every page, every section, every link had to earn its place in that journey. No filler. No detours.
Designing with one goal—Increase demo bookings
Our strategy was simple: strip away everything that didn't serve the conversion goal. Starting with an audit of the old site, we identified points of friction, dead-end pages, and messaging gaps.
From there, we built a new sitemap that acted as a funnel, not a maze. Key product pages lead naturally to clear calls to action. Supportive content builds trust without pulling users off-track. The result is a site that quietly but relentlessly guides visitors toward booking.
Why giving every page a purpose changes everything
This project shows the difference between building a website and building the right website. Without a clear conversion strategy, even beautiful designs underperform. By starting with the customer journey and aligning every element to a single outcome, we've created a foundation for measurable growth.
Most sites try to be everything to everyone. The best ones focus on moving the right people toward one clear action. When you eliminate confusion and create obvious next steps, websites stop being digital brochures and start being conversion machines.
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