Sidekick

Sidekick hero section on laptop
Sidekick hero section on laptop
Sidekick hero section on laptop

Location

Amsterdam

Year

2025

Sidekick—A concept website for an AI assistant platform

Every successful website begins with a clear strategy. For Sidekick—a website where users easily create their own AI assistants—this strategy was essential. The website had to feel smart yet friendly.

We started by creating a sitemap. This clearly outlined how visitors would move through the site and find exactly what they're looking for.

Sidekick sitemap
Sidekick sitemap
Sidekick sitemap

Next, we created detailed wireframes—like blueprints for the website. They helped us design Sidekick to be clear, intuitive, and easy for anyone to use, even if new to AI.

Sidekick wireframes
Sidekick wireframes
Sidekick wireframes

We selected colors and typography that give Sidekick a friendly yet tech-focused look. The result is clean, cohesive, and professional, while staying welcoming and approachable.

Sidekick brand document
Sidekick brand document
Sidekick brand document

Then we developed the website in Framer. We optimized Sidekick for speed, smooth performance, and a great experience on laptops, tablets, and phones.

Sidekick hero laptop
Sidekick hero laptop
Sidekick hero laptop
Sidekick second section laptop
Sidekick second section laptop
Sidekick second section laptop
Sidekick on ipad
Sidekick on ipad
Sidekick on ipad
Sidekick on iphone
Sidekick on iphone
Sidekick on iphone

Sidekick is about making AI simple and friendly for everyone.

With a clear strategy, thoughtful design, and user-friendly technology, we built a website that’s smart, helpful, and easy to use.

It shows how we simplify complex technology into websites people truly enjoy using.

samsam hero section on laptop
samsam hero section on laptop
samsam hero section on laptop

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