Location
Amsterdam
Year
2025
samsam®—Selling convenience, not just spaces
Hybrid teams face a daily problem: finding workspace fast when plans change last-minute. Most coworking platforms make you hunt through endless options like you're booking a vacation.
We flipped the approach—designed for the 2pm scramble when your team needs a meeting room in 30 minutes. Starting with sitemaps that prioritized speed over choice, we wireframed flows that get users from panic to booked in three clicks: location, availability, confirmation.
Visual confidence for split-second choices
With the booking flow mapped for speed, we brought the strategy to life visually. The challenge was making quick decisions feel premium—users needed to trust the quality without lengthy research.
We chose a sophisticated dark palette and clean typography that signals professionalism while maintaining the urgency of quick booking. Every visual element reinforces confidence: clear imagery, instant feedback, and a modern aesthetic that matches the flexible work lifestyle.
Why speed always wins over choice in service design
This concept project demonstrates a fundamental truth about service platforms: when users have urgent needs, speed always trumps choice. By designing for the moment of panic rather than leisurely exploration, we created an experience that would turn stressed teams into confident bookers.
Most booking platforms assume users want to compare endless options. The most successful ones understand that overwhelmed users just need a solution—fast. When you eliminate decision fatigue while building trust through smart design, you create experiences that actually solve problems instead of creating new ones. Ready to design for your users' real moments of need?
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